Marketing is essential for businesses looking to drive growth, increase revenue, and build brand awareness.
However, for businesses that have never invested in marketing, it can be challenging to know where to start. In part 1 of this 2 part series, we will explore how businesses can embark on a marketing-led growth strategy when they have never invested in marketing before.
Understand Your Target Audience
It goes without saying that the very first step in any marketing-led growth strategy for any business is to understand your target audience. This means identifying who your ideal customer is, what their pain points are, and what motivates them to purchase your product or service.
One of the best ways to understand your target audience is to conduct market research. This can be done through surveys, focus groups, or by analyzing customer data. By understanding your target audience, you can create targeted marketing messages that resonate with their needs and preferences.
Develop Your Brand Identity
Your brand identity is a critical component of your marketing-led growth strategy. Your brand identity is what sets you apart from your competitors and makes your business unique. It includes your brand name, logo, tagline, and overall messaging.
Developing your brand identity involves defining your brand values, your brand voice, and your brand personality. Your brand values are what your business stands for, and your brand voice is how you communicate that message. Your brand personality is the emotional connection that you create with your customers.
Create a Marketing Plan
Once you have defined your target audience and developed your brand identity, it is time to create a marketing plan. Your marketing plan should outline your goals, strategies, and tactics for reaching your target audience and driving growth.
Your marketing plan should include a mix of both online and offline marketing channels, such as social media marketing, email marketing, content marketing, and paid advertising. It should also include specific tactics for each channel, such as creating social media posts, writing blog posts, or running Facebook ads.
Measure Your Results
One of the most critical aspects of a marketing-led growth strategy is measuring your results. *Always*
This means tracking the performance of your marketing campaigns, analyzing your data, and making data-driven decisions.
Measuring your results involves setting specific goals and KPIs for each marketing channel, such as increasing website traffic or generating more leads. It also involves tracking your progress towards those goals, analyzing your data to identify areas for improvement, and adjusting your marketing strategy accordingly.
Embrace an Agile, Test and Learn Approach
Marketing is an iterative process, and it is essential to embrace a test and learn approach. This means trying different marketing tactics, measuring their performance, and adjusting your strategy based on the results.
For example, you may try running Facebook ads targeting a specific audience and measure the results. If the ads are not performing well, you can adjust the targeting or the messaging to see if it improves the results.
By embracing a test and learn approach, you can continually improve your marketing strategy and drive growth over time.
Partner With Experts
If you have never invested in marketing before, it can be challenging to know where to start. However, partnering with marketing experts like Savittr can help you navigate the process and develop an effective marketing-led growth strategy.
Sneak peak of part 2..
In part 2, we will take a look at some of the tangible elements – processes, tools and tech stack, skill sets – to get started on your marketing-led growth journey.