Marketing Led Growth – Where Do You Start – Part 2

In the last part, we discussed how Marketing-led growth is a crucial component of any business that wants to succeed in today’s competitive marketplace. 

In this part 2, we will explore the key aspects of a growth mindset, skills sets, processes, and tools and technology that are essential for successful marketing-led growth. 

Growth Mindset

The first aspect of marketing-led growth is having a growth mindset. A growth mindset is a belief that success can be achieved through hard work, determination, and perseverance. It is essential to have a team that is aligned with the vision and goals of the company and is willing to work hard to achieve them.

To foster a growth mindset in your organization, you need to create a culture that encourages experimentation and creativity. This means that team members should be encouraged to come up with new ideas and try new things. Failure should be viewed as a learning opportunity, rather than a reason to give up.

Skills Sets

The second aspect of marketing-led growth is having the right skills sets. Marketing requires a range of skills, from creative writing to data analysis. To be successful in marketing, you need to have a team that has a range of skills and can work together effectively.

One of the most critical skills in marketing is data analysis. You need to be able to collect and analyze data to understand your target audience and their behavior. This means that you need team members who are skilled in data analysis and can use tools like Google Analytics, Ahrefs, and SEMRush effectively.

Another crucial skill in marketing is creative writing. You need team members who can write compelling copy for your website, social media channels, and other marketing materials. These team members should be able to create content that resonates with your target audience and encourages them to take action.

Processes

The third aspect of marketing-led growth is having the right processes in place. To be successful in marketing, you need to have a clear process for planning, executing, and measuring your marketing efforts.

The first step in creating a process is to define your marketing goals. This means that you need to have a clear idea of what you want to achieve with your marketing efforts. Do you want to increase brand awareness, generate leads, or drive sales? Once you have defined your goals, you can create a plan that outlines the steps you need to take to achieve them.

The next step is to identify your target audience. You need to understand who your ideal customer is, what their needs are, and how they behave online. This information will help you create content and campaigns that are tailored to your target audience.

Once you have defined your goals and target audience, you can create a content plan. Your content plan should outline the topics you will cover, the channels you will use, and the frequency of your content.

Tools and Technology

The final aspect of marketing-led growth is having the right tools and technology in place. To be successful in marketing, you need to have the right tools and technology to support your efforts.

One of the most important tools in marketing is a customer relationship management (CRM) system. A CRM system can help you track customer interactions, manage leads, and analyze data. This information can be used to create targeted marketing campaigns and improve your overall marketing strategy.

Another critical tool in marketing is marketing automation software. Marketing automation software allows you to automate repetitive tasks, such as sending emails or posting on social media. This can save you time and help you focus on more important tasks, such as creating content and analysing data.

In addition to these tools, there are many other marketing tools and technologies available that can help you achieve marketing-led growth. These include social media management tools, conversion rate optimization, heat mapping, various ad platforms and prospecting tools. 

Data driven marketing is a very important part of marketing led growth and your team needs to have skill sets in web analytics, data visualization and dashboards and customer behavior tools. 

Wrap up

This concludes the 2 part blog series on how to get started with a Marketing led growth journey at your organization. Growth Marketers at Savittr have helped our clients to kick-off and run this journey effectively. Drop us a note if you are looking for a sparring partner.

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